GUILLERMO MARRERO
Experiential Designer | Brand, Marketing & Spatial Experiences
I’m a multidisciplinary designer specializing in experiential, exhibition, and marketing design, with over seven years of experience developing brand-driven environments, visual content, and presentation materials. My work focuses on translating complex ideas into clear, engaging, and client-facing experiences, blending spatial design, visual storytelling, and presentation-based thinking across both physical and digital platforms.
Professionally, I’ve applied these skills within retail and branded environments, leading visual execution and spatial display for brands like Reebok, where I managed seasonal floor sets, window displays, and visual budgets for high-volume stores. At Tarte Cosmetics, I supported the development of gondola displays, fixture presentations, and 3D merchandising layouts that brought product storytelling into physical space. I also conceptualized and curated Rerooted, my capstone exhibition, exploring identity and culture through immersive spatial design and narrative.
Now based in Orlando, Florida, I’m looking to grow within experiential, marketing, and brand-driven environments, where I can contribute to concept development, visual communication, and the execution of meaningful, well-crafted experiences. I’m especially interested in roles that sit at the intersection of design, storytelling, and strategic communication.
Winner of Retail Design Institute's Iron design challenge 2019
The Challenge was to design and pitch an exciting
retail spatial concept for Equinox within a one hour timeframe.
Contact
Visual.Guillermo@gmail.com
(929) 476-6699