BANK OF AMERICA
Campus Pop-Up Experience
Experiential Design • Environmental Design • Space Planning
A technology-driven banking pavilion designed to educate, engage, and support college students through a modern retail banking experience.
Project Overview
project details
The Bank of America Campus Pop-Up is a conceptual, semi-permanent banking pavilion designed to reimagine how financial institutions connect with college students as they begin building financial independence. Rather than functioning as a traditional bank branch, the pavilion creates a welcoming, technology-driven environment that combines financial services, education, and community engagement.
Designed for college campuses, the space provides access to financial advisors, educational workshops, and digital banking services within an open, approachable environment. Through flexible planning and human-centered design, the concept demonstrates how branded environments can transform everyday services into meaningful experiences that build confidence, connection, and long-term relationships.
PROJECT TYPE | Spatial Experience Design
CLIENT | Bank of America (Concept)
ROLE | Designer
INSTITUTION | Fashion Institute of Technology
SOFTWARE |SketchUp • Twinmotion • Adobe Photoshop • Illustrator
the challange
As banking continues to shift toward digital platforms, traditional branches are becoming less relevant for younger generations. College students often rely on mobile banking but still need access to financial guidance, educational resources, and in-person support as they begin managing their finances independently.
The challenge was to design a semi-permanent campus pavilion that transforms banking into an approachable, experience-driven destination. The space needed to balance technology, education, and community while creating a welcoming environment that encourages students to build confidence in their financial future.
DESIGN DRIVER
Energetic — Active and engaging
Empathetic — Student-centered
Crisp — Clear and intuitive
Clean — Minimal and approachable
COLLEGE STUDENTS
Traditional BRANCH experience
DIGITAL banking
CAMPUS Community
Reconnect with your body and mind as you escape the noise of everyday life.
Day OneArrive & Meet
As everyone arrives, we take time to settle in, get comfortable, and begin connecting with those around us. The journey starts here.
Check-In9:00 – 9:30am
Group Activity11:00am
Lunch Break12:30pm
Creative Workshop2:00pm
Dinner6:30pm
Day TwoSet Intentions & Reflect
Together, we pause to consider our goals, hopes, and direction. This is about aligning with ourselves and with the journey ahead. This is a chance to reconnect with what brought you here—your questions, your hopes, your turning points—and consider how they’ve shifted or deepened.
Check-In9:00 – 9:30am
Group Activity11:00am
Lunch Break12:30pm
Creative Workshop2:00pm
Dinner6:30pm
Day ThreeLook Forward & Wrap Up
We explore the possibilities beyond this moment, making space for growth, action, and forward momentum. As we end our time together, we honor the experience, the growth, and the connections made along the way.
Check-In9:00 – 9:30am
Group Activity11:00am
Lunch Break12:30pm
Creative Workshop2:00pm
Dinner6:30pm
How It Works-
Browse our upcoming events to find the one that feels right for you. We host events year-round in all different locations and climates.
-
Sign up and pay all required fees to reserve your spot. If plans change, you can cancel up to 14 days before the retreat start to receive a 50% refund.
-
After booking, we'll send you a Welcome Packet with everything you need to know—detailed schedules, packing list recommendations, add-ons to consider, and more.
-
We'd recommend booking your transportation to and from the event as soon as possible, to ensure you can arrive without any complications or delays.
-
Now all that's left to do is pack your bags and get excited for your new adventure.